Mit Press Ltd

Mit Press Ltd - The laws of simplicity | john maeda

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• Ten laws of simplicity for business
• Technology
• And design that teach us how to need less but get more
• Finally
• We are learning that simplicity equals sanity
• We're rebelling against technology that's too complicated
• DVD players with too many menus
• And software accompanied by 75-megabyte read me manuals
• The iPod's clean gadgetry has made simplicity hip
• But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use