Ava Publishing

Ava Publishing - The fundamentals of creative photography | david präkel

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• The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography
• It is concerned with photography in a professional context images that are to be used in the fulfilment of a brief
• Rather than those created solely for self-expression
• Creativity is important
• But must be focused on meeting the client's needs
• The book explores the principles that underpin the discipline
• Guiding the reader though the practical considerations involved in executing the perfect shot
• It includes guidance on acquiring and developing new skills
• The practice of self-promotion and self-administration
• And a discussion of the image workflow