Mcgraw Hill Higher Education

Mcgraw Hill Higher Education - Positioning: the battle for your mind | al ries, jack trout

• 3 stele, bazat pe 1 voturi

• The first book to deal with the problems of communicating to a skeptical public
• 'Positioning' describes the revolutionary approach to creating a 'position' in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors
• It is fully updated and revised