Darren Coleman

Darren Coleman - Building brand experiences

• 4 stele, bazat pe 1 voturi

• Retaining brand relevance is fundamental to organizational success
• And an increasing challenge that high-level marketing professionals now face
• In the past
• Many have responded with product or price-based competition
• Yet this can only propel a brand so far when it comes to retaining long-term relevance
• Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement
• While simultaneously offering countless options for competitive differentiation
• Building Brand Experiences enables managers and executives to realize this and create tailored
• Relevant experiences that will appeal to consumers and drive brand performance
• Practically structured around The Brand Experience Blueprint

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