Giles Chapman

Britain's toy car wars: the war of wheels between dinky, corgi & matchbox - Giles Chapman

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• Meccano was first on the scene with its die-cast Dinky Toys of 1933
• Lesney's Matchbox series arrived twenty years later
• At genuine pocket-money prices
• And then in 1956 Mettoy's Corgi Toys appeared
• Packed full of astounding gimmicks
• From incredibly humble beginnings Lesney started life in a derelict north London pub the British toy car industry grew into a lucrative world-beater
• With fierce rivalry developing between the three main brands: Dinky
• Matchbox and Corgi
• Giles Chapman reveals the fascinating story behind the battle to dominate Britain's toy car industry
• And the decline that drove it into history

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