Penguin Business

Penguin Business - Alien thinking | cyril bouquet, jean-louis barsoux, michael wade

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• How did a balloonist circumnavigate the earth without fuel
• How did an inventor design a device that creates electrical power from human footsteps
• How did the WHO figure out how to treat and reduce the transmission of Ebola
• They all used alien thinking
• For over a decade
• Innovation experts Cyril Bouquet
• Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius
• Their research shows that they are five patterns of thinking that distinguish true innovators from the rest of us
• These five patterns are marked by a flexibility and a freshness of approach that transcends conventional problem-solving:AttentionLevitationImaginationExperimentationNavigationAlien thinkers know how to free their imagination and detect hard-to-observe patterns
• They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem