Ilya Katsov

Introduction to algorithmic marketing: artificial intelligence for marketing operations - Ilya Katsov

• 4 stele, bazat pe 1 voturi

• Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists
• Data scientists
• Product managers
• And software engineers
• It summarizes various techniques tested by major technology
• Advertising
• And retail companies
• And it glues these methods together with economic theory and machine learning
• The book covers the main areas of marketing that require programmatic micro-decisioning targeted promotions and advertisements
• ECommerce search

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